Before the Land
Deal Gets Expensive

Uncover zoning, access, utility, drainage, approval, and exit risk before major capital is committed.

Cover of Before the Land Deal Gets Expensive, the Urban Planning Pros land feasibility ebook
94 illustrated pages ยท Instant PDF delivery $47 Send Me My Copy Now!

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Start with the decision before the expense.

Jeremy Wenger explains how to use the playbook before assumptions become commitments.

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Verified pages from the current edition.

Evaluate chapter spread from Before the Land Deal Gets Expensive
EvaluatePotential Is Not Feasibility
Gross Acres chapter spread from Before the Land Deal Gets Expensive
PlanGross Acres Do Not Equal Usable Acres
Landowners Developers Builders Investors Project Teams

Most land mistakes are made before anyone calls them mistakes.

They begin as assumptions: the zoning label is treated as an approval, a nearby utility line is treated as available capacity, gross acreage is treated as usable acreage, and an encouraging conversation is treated as permission to spend.

This ebook gives you a disciplined way to separate verified facts from assumptions, direct the next specialist, and keep every technical answer tied to an owner decision.

The deliverable of good feasibility is not a thicker report. It is a better next decision.

Evaluate. Plan. Coordinate. Exit.

The four-part UPP framework keeps the property, approval path, infrastructure, capital pressure, team scope, and exit strategy in the same conversation.

01

Evaluate

Separate evidence from enthusiasm and identify the fact most likely to change the deal.

02

Plan

Compare uses, net developable capacity, infrastructure timing, phasing, and special-use realities.

03

Coordinate

Hire the right specialist for the next question and keep the team working from one decision.

04

Exit

Make the project fundable and explainable while protecting the ability to renegotiate, partner, sell, or walk.

Jeremy Wenger speaking on stage about land feasibility and development strategy

The six gates every property should pass.

  1. Legal and policy fitIs the use allowed, conditional, or dependent on a discretionary action?
  2. Legal and functional accessCan the site support frontage, entry, circulation, and emergency response?
  3. Utilities and wastewaterAre service and capacity available for the intended use and scale?
  4. Land and water constraintsHow do drainage, flood risk, soils, topography, easements, and buffers affect the footprint?
  5. Capacity and approval pathDoes usable area remain after site requirements, and can approvals fit the timeline?
  6. Economics and exitDoes realistic yield support the basis, improvements, fees, carrying costs, and next exit?

Put the full 94-page playbook behind your next land decision.

Use the complete framework to screen risk, organize diligence, and decide what deserves more time and capital before the project gets expensive.

$47 PDF ebook with secure access after verified payment Send Me My Copy Now!

Eight worksheets turn the framework into action.

Use the repeatable tools to screen a live property, document assumptions, identify red flags, direct specialist scopes, and organize the first fourteen days of diligence.

See Sample Pages
Property Decision Brief Property Intake Checklist Six-Gate Red-Flag Matrix Go / Pause / No-Go Scorecard Specialist Scope Planner Pre-Application Meeting Agenda Decision and Risk Log Fourteen-Day Diligence Sprint
Jeremy Wenger speaking about land feasibility and development strategy

Jeremy Wenger

Jeremy is the founder of Urban Planning Pros. His work connects property research, master planning, survey and engineering coordination, owner representation, project economics, and capital narratives around one practical question: what should the owner do next?

Discuss a Live Property

Find the expensive assumption before it becomes an expensive commitment.

Purchase the complete 94-page PDF ebook for $47 and receive digital access after payment is verified.

Send Me My Copy Now!

This ebook provides general educational information and a decision framework. It is not a site-specific feasibility study or a substitute for qualified legal, surveying, engineering, environmental, geotechnical, architectural, appraisal, tax, financial, lending, construction, or code advice.